With over 2.4 Billion people using Facebook every month, Facebook still has so much power and opportunity available.
From a business point of view, 2/3 of Facebook users say they visit a local business Facebook Page at least once a week. This is excellent news for Luxury Brands if the correct digital approach is considered. You may start with using some of our suggestions below;
Going live is a great way to build more of a real-time personal relationship with your target audience. Going is a great way to interview brand leaders, hold Q&A sessions, and share a behind scenes view of your company.
Embrace ChatBot Marketing
Consumers want that interaction with businesses, with 82% of them wanting an immediate response. Chatbots are a fantastic way to embrace AI and provide improved customer service. Some of the chatbot tools we recommend include Manychat and Reply.AI
Estée Lauder is a great example of this and has cleverly combined chatbot technology with augmented reality to allow users to virtually ‘try-before-you-buy’ with a selection of lipstick products via a live video feed. Prior to trying them on, customers take a small quiz that the chatbot then uses to offer personal recommendations. If the customer’s satisfied, the bot can then direct them to the online shop to complete the purchase. Very simple and seamless process.
Around more than 80% of consumers are more likely to buy if they receive a personalized experience. Ensuring all of your emails, messages, and forms of communication address the individual by their first name is a great way to start.
UGC or User Generated Content is a great way to engage with your target audience and make the most of organic, great quality content. Although luxury brands love having a premium feel and outstanding quality image, UGS is a great way to access the best of both worlds. Some influencers have outstanding quality images and by interacting with them online it shows that your brand is premium yet approachable.
Facebook doesn’t only have the marketplace, but also the checkout feature that lets you pay for products advertised within the platform. This is excellent as it reduces the risk of carts being abanded. The average abandonment rate is 60-80% so the more you cans sell high ticket items through this process, the better.
Technology and new trends have never been so important to keep up with, with Facebook Ads now being quite expensive and not as rewarding, taking a more organic approach is a great way to start. How will you implement the above strategies?
Author: Melanie Grace
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