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Three Vital Social Media Techniques for Luxury Brands

All luxury brands have a strong social media presence however it is so easy to get things wrong. Follow the below tips so you don’t devalue your luxury brand online; Create a unique club online Social media groups are a fantastic way to develop a unique club online. As a luxury brand, It is important to create an exclusive feel that not everyone can have access to. Whether buyers only… Read More »Three Vital Social Media Techniques for Luxury Brands

What Marketing Techniques We Can All Learn From The Yacht Week

It is not often I come across a luxury brand that I haven’t seen and that I am seriously impressed with. Today I found The Yacht Week, an elegant charter company that provides weekly charters in Croatia, Greece, Montenegro, and the Caribean. I was so impressed by this company for the following three reasons; Charter companies are everywhere but they stood out! After attending many yachting events and tradeshows globally,… Read More »What Marketing Techniques We Can All Learn From The Yacht Week

Great Free Content Ideas During Covid19

Content is a very important part of digital marketing. People click on captivating designs, beautiful videos, and polished graphics. If you are managing your social media it may be challenging to create great designs all the time. Below are our top three tools that you can use to create amazing content consistently; Pexel Pexel is a brilliant site that offers stock images and has many complimentary images and videos available.… Read More »Great Free Content Ideas During Covid19

How To Find Your Target Audience On Instagram

It is so important to identify your target audience and interact with them, Instagram is a great tool you can use to do this. Instead of spending hours scrolling through a celebrity profile use this time to Interact and create meaningful relationships with clients. I am pretty sure a new customer is better than stalking Kylie Jenner or funny memes. My first tip is; Hashtags Hashtags are very important, you… Read More »How To Find Your Target Audience On Instagram

What Are The 4 P’s of Luxury Marketing

Created by Borden, The 4 P’s of Marketing is a framework that helps to identify the 4 key areas that premium marketing brands should focus on. The 4 P’s consider different areas and emotions that will enable you to capture the attention of high net worth individuals. The ideas behind Borden’s model were refined over the years until E.Jerome McCarthy reduced them to 4 elements called “The Four Ps.” The… Read More »What Are The 4 P’s of Luxury Marketing

5 Facebook Marketing Tips and Tricks For Luxury Brands

With over 2.4 Billion people using Facebook every month, Facebook still has so much power and opportunity available. From a business point of view, 2/3 of Facebook users say they visit a local business Facebook Page at least once a week. This is excellent news for Luxury Brands if the correct digital approach is considered. You may start with using some of our suggestions below; Go Live Going live is… Read More »5 Facebook Marketing Tips and Tricks For Luxury Brands

How To Hold Luxury Brand Focus Groups – 3 Key Tips

Focus Groups for luxury brands can be a great opportunity to understand your target audience and understand if you should take your product to market. It is always great to hear different opinions from your consumers, however, you also have to consider that being in the luxury sector, these group may not appreciate your creativity and focus more on quantitative results and yes/no answers. Having a strong moderator and following… Read More »How To Hold Luxury Brand Focus Groups – 3 Key Tips

How To Track Luxury Influencers

Choosing the right influencer is a challenge in itself, but also ensuring the influencer selected generates great results is another task. It is vital as a luxury brand to truly understand your brand image and the tone of voice that your influencers must-have. You must take into consideration the marketing strategy (awareness vs. engagement vs. audience expansion vs. market penetration) and authenticity. Influencer Conversions The core goal of every company… Read More »How To Track Luxury Influencers

Top 5 Luxury Instagram Trends 2020

With around 500 million people active on Instagram daily, it has never been more important to stay engaged and create attractive and meaningful content. Instagram is a great platform that focuses on images, by combining your luxury style and experience it will give you a great chance to increase your following and create a different level of engagement with your target audience. Here are the top 5 things your luxury… Read More »Top 5 Luxury Instagram Trends 2020

3 Luxury Brand Digital Trends in 2020

Three Luxury Brand Trends in 2020 – Part One The world of luxury is forever changing and improving. With technology moving so fast and trends being so quick to appear, It has never been more important to use technology in the most efficient and smart way. Luxury brand can-not afford to cut costs and only ever look to improve their digital experience so customers stay loyal. 1. Augmented Reality With… Read More »3 Luxury Brand Digital Trends in 2020