It is not often I come across a luxury brand that I haven’t seen and that I am seriously impressed with. Today I found The Yacht Week, an elegant charter company that provides weekly charters in Croatia, Greece, Montenegro, and the Caribean. I was so impressed by this company for the following three reasons; Charter companies are everywhere but they stood out! After attending many yachting events and tradeshows globally,… Read More »What Marketing Techniques We Can All Learn From The Yacht Week

Created by Borden, The 4 P’s of Marketing is a framework that helps to identify the 4 key areas that premium marketing brands should focus on. The 4 P’s consider different areas and emotions that will enable you to capture the attention of high net worth individuals. The ideas behind Borden’s model were refined over the years until E.Jerome McCarthy reduced them to 4 elements called “The Four Ps.” The… Read More »What Are The 4 P’s of Luxury Marketing

Focus Groups for luxury brands can be a great opportunity to understand your target audience and understand if you should take your product to market. It is always great to hear different opinions from your consumers, however, you also have to consider that being in the luxury sector, these group may not appreciate your creativity and focus more on quantitative results and yes/no answers. Having a strong moderator and following… Read More »How To Hold Luxury Brand Focus Groups – 3 Key Tips

Choosing the right influencer is a challenge in itself, but also ensuring the influencer selected generates great results is another task. It is vital as a luxury brand to truly understand your brand image and the tone of voice that your influencers must-have. You must take into consideration the marketing strategy (awareness vs. engagement vs. audience expansion vs. market penetration) and authenticity. Influencer Conversions The core goal of every company… Read More »How To Track Luxury Influencers

With around 500 million people active on Instagram daily, it has never been more important to stay engaged and create attractive and meaningful content. Instagram is a great platform that focuses on images, by combining your luxury style and experience it will give you a great chance to increase your following and create a different level of engagement with your target audience. Here are the top 5 things your luxury… Read More »Top 5 Luxury Instagram Trends 2020

Three Luxury Brand Trends in 2020 – Part One The world of luxury is forever changing and improving. With technology moving so fast and trends being so quick to appear, It has never been more important to use technology in the most efficient and smart way. Luxury brand can-not afford to cut costs and only ever look to improve their digital experience so customers stay loyal. 1. Augmented Reality With… Read More »3 Luxury Brand Digital Trends in 2020